TEAM:
GCD/AD: Edu Herran
GCD/CW: Steve Lundberg
AD/Designer: Jen Ma
Copywriter: Kevin Breen
Sr. Producer: Jenna Gartland
Jr. Producer: Josh Kornrich
Director: Frank Todaro
Photographer: Rob Howard
Production House: Moxie
Editing: Big Sky
The Making of Nationwide’s Jingle Sessions
Exclusive look behind the process of creating our beloved Nationwide campaign. Everything from concept to post production, including the extended digital elements 🎸🎵
Background Story
Both Brad Pasiely and Peyton Manning are Nationwide’s long time spokeperons. Brad had written a commercial song in 2016 based on the famous jingle “🎵 Nationwide is on your side 🎵” ( watch it here). And Peyton Manning was featured in many Nationwide commercials where he hilariously says everything in the jingle tones ( watch it here).We created this campaign, The Jingle Sessions, as the result of a “unusual” partnership between a self-proclaimed jingle pro and songwriting legend. One is an silly alpha male that turly believes he can be helpful in the songwriting process. Another is a deadpan muicial artist who’s forced into this unsolicited “coaching”.
Concept scripts > Animatics > Final videos
Bus Design
Original Exterior > My Mock Up Proposal > Final Look
My Bus Interior Moodboard > Final Built Set
360 Moving Footage on Projection
Exterior Running Footage
Set Design
Building “Locations” at Universal Studio
Moodboard for locations > Built Sets > Final Looks
On-Set Photoshoot
Campaign Hero Images
Roku TV Ad
Digital Extension
Animated banners & Spotify Roadtrip Playlist
Social Extension - Targeted Ads
A peek inside Peyton’s notebook
