Don’t Live in Denial, Ohio

The state of Ohio has been particularly hard hit by the opioid epidemic. While nearly every American is aware of this crisis, most parents still have a “but my kids are “good kids”, and they will never use opioid” mindset. With the support of Ohio Opioid Education Alliance, we created an awareness camaign with a fake town –Denial, Ohio. Together we showed parents the importance prevention: talking to their kids about opioid, and how to dispose leftover pills properly.