TEAM:

GCD: Eric Cosper
Sr. Art Director: Jen Ma
CW: Shireen Beygui
Exec. Producter: Erin Fox
Key Art Animation: Jasmin Guinn
Social Post Animation: Jen Ma

HPWU + Cricket Wireless

To kick off the launch of the new augmented reality mobile game, Harry Potter: Wizards Unite, Niantic teamed up with Cricket Wireless to bring the magic of Harry Potter to real-world retail stores.

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Key Art

We created a magical key art across eComm sites and social channels from the POV of our Cricket character, Dusty, playing the AR game.

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Social Posts

We took inspiration from the Harry Potter films and created a series of “magical” posts with fun elements from the Cricket characters.