Citizens Bank featuring Zelle

Thanks to technology, millennials expect everything they do to be instantaneous and no more than a few clicks away on their phone – where they shop, chat, eat, date, even send and receive money. To show millennials that Citizens Bank gets them, and is just as mobile-savvy as them, we introduce Zelle to them via a fun campaign that lives in the mobile screen called “Zelle is Faster Than...” 

Social Videos

We created a series of entertaining content, that compare using Zelle, on the Citizens Bank app, to other apps that millennials use. Whether it’s taking selfies, texting with emojis, or waiting for a ride, Zelle always moves the fastest. ⚡️