TEAM:
ACD: Marcus Silva
Sr. CW: Molly McLaughling
ADs: Jeremy Little & Jen Ma
Camry All-Access
To create a better test drive experience for the customers, Toyota launched a new campaign called the Camry All-Access. It provides prospective Camry buyers an innovative, convenient, and personal test drive experience by allowing them to take home a Camry for 24 hours, free of charge.
In-Market iAD![]()
![](https://freight.cargo.site/t/original/i/b318861e564e23b941c9a297b82c58fc17b4982a8eb7b56f240af404c6e8fa9e/iAdv3.jpg)
In-Market Email Invite![]()
![](https://freight.cargo.site/t/original/i/3730c549f126b9f79b43f20ce3987b8e73f36350d9abd2d838d8c8e39b852529/email-1B.jpg)
Camry All-Access minisite
![](https://freight.cargo.site/t/original/i/99696e656461813cd7d66d632767068e1f15b0f5cbc7fa72bf77aeee96805223/microsite-v2.jpg)
![](https://freight.cargo.site/t/original/i/969205a8da1f814b2484f4210a4cba43d870340ebd61e2a7a43637d2b2244419/1_o.jpg)
![](https://freight.cargo.site/t/original/i/c38c1826c863ee10d9e5baa252381428bea2cc2e8e68edba9c5528bc93226c2b/2_o.jpg)
![](https://freight.cargo.site/t/original/i/656d343b69acc7a52da5a25c777a49ec9aa4bb790e59b76721da74cede06b671/3_o.jpg)
![](https://freight.cargo.site/t/original/i/fc6ad0d2d392427536c6ed85c723f8af4c8424c2324ccf5d08a03bb5fe06cd95/4_o.jpg)
![](https://freight.cargo.site/t/original/i/4a4fcd188cd6324c7cd0398dcca7da53ece525427f87a680099869e7cf1a72fe/4-1_o.jpg)
![](https://freight.cargo.site/t/original/i/ef9b131a4fa8bafbdbff5f03b9c9f8b4b4fc3b3424284597af5ee5614c74a40e/5_o.jpg)
![](https://freight.cargo.site/t/original/i/09b378cb5f177268458cf06a846362713646d5d84ad16bb043426725dc764a4c/6_o.jpg)
![](https://freight.cargo.site/t/original/i/e49d4912d9400ea9cedd38034ef876d649eac8fe004da747b148063ed11c2dda/7_o.jpg)
![](https://freight.cargo.site/t/original/i/c614a9ecdb19d9855d35de62e5949d6c9b9f1f91d9a4b3e0483a305778160718/8_o.jpg)
![](https://freight.cargo.site/t/original/i/80fc78473e366d2cffc50873b6ffad23d71fef22ef99b0e5f44f7b34c9ea24af/9_o.jpg)
Pick-up Experience
Check-in Kiosk![](https://freight.cargo.site/t/original/i/a22c0b5c1d6bb4eca3e4dcd37b4d506b5e48b4c00c65cb0b3e7adb19312a5b69/dealdership-v2.jpg)
T-shirt for concierge at dealership
![](https://freight.cargo.site/t/original/i/f40a93f98608b169339eb21cc108fd5e2a644893b457fca724c343a54a7047ab/T-shirt1v2.jpg)
![](https://freight.cargo.site/t/original/i/2db541bef2b843d90dfab75b32a74c930877d8da22df1518044c1f9d5a82b644/t-shirt-dealer3.jpg)