TEAM:
ACD: Marcus Silva
Sr. CW: Molly McLaughling
ADs: Jeremy Little & Jen Ma
Camry All-Access
To create a better test drive experience for the customers, Toyota launched a new campaign called the Camry All-Access. It provides prospective Camry buyers an innovative, convenient, and personal test drive experience by allowing them to take home a Camry for 24 hours, free of charge.
In-Market iAD
In-Market Email Invite
Camry All-Access minisite
Pick-up Experience
Check-in KioskT-shirt for concierge at dealership